Same tools (Budget, Retirement, Tax, TFSA / bond / debt / emergency fund), ten ways to organise them. Every tool still opens on its executive summary.
1Tool-first
Suits returning users who know which tool they want. Closest to BudgetControl; cheapest to build and easiest to extend.
- Home - summary tile per tool
- Budget
- Overview
- Income
- Spending by category
- Projection
- Debit watch
- Retirement
- Am I on track
- Two-pot withdrawal cost
- Tax
- More tools
- TFSA
- Bond affordability
- Debt payoff
- Emergency fund
- Account
2Life-stage journey
Suits first-time visitors who think "people like me", not "PAYE calculator". Tools repeat across stages with stage-specific demo data.
- Home - "Where are you in life?"
- First job (20s)
- What will my payslip be? (PAYE)
- First budget
- Emergency fund
- Building (30s)
- Bond affordability
- TFSA
- Debt payoff
- Family
- Household budget
- Debit watch
- Pre-retirement (50s)
- Am I on track
- Two-pot withdrawal cost
- Retired
- Tax in retirement
- Spending projection
3Goal-based
Suits motivated users arriving with one problem. Each goal page is a mini-plan that chains 2-3 tools in order.
- Home - "What do you want to fix?"
- Stop running out before payday
- Spending → Debit watch → Projection
- Get out of debt
- Buy a home
- Bond affordability → Emergency fund
- Retire on time
- Am I on track → Two-pot → TFSA
- Pay the right tax
- All tools A-Z
4Report-centric
Suits the executive-summary promise most directly - the site is one living "My Money Report". Tools become chapters; printable PDF is the shareable artefact.
- My Money Report (home)
- Cover - overall verdict
- Ch 1 Cash flow
- Income · Spending · Projection
- Ch 2 Debt & debit orders
- Debit watch · Debt payoff
- Ch 3 Safety net
- Ch 4 Retirement
- Ch 5 Tax
- Appendix - your inputs
- Download / share PDF
5Persona-based
Suits targeted marketing and SEO landing pages ("tax calculator for freelancers SA"). Risk: users who fit two personas.
- Home - "I am..."
- Salaried employee
- PAYE · Budget · Retirement
- Freelancer / sole prop
- Provisional tax · Irregular-income budget · VAT
- Young family
- Household budget · Emergency fund · Bond
- Couple
- Shared household · Two incomes
- Retiree
- Drawdown · Tax in retirement
6Household-data-first
Suits the shared-profile moat literally - enter the household once, then every tool is a "lens" on it. Higher first-visit effort, best long-term retention.
- Home - your household at a glance
- My household
- People
- Income
- Spending (statement upload)
- Pots: RA, pension, TFSA, savings
- Debts & bond
- Lenses
- Budget lens
- Retirement lens
- Tax lens
- What-if scenarios
- Assumptions (inflation, returns)
- Account & data export
7Score hub
Suits gamified engagement - one MaxWealth Score out of 100, five pillars, each drilling into the tools. Closest to MyFinHealth's front page.
- MaxWealth Score 62/100
- Spend
- Budget · Spending · Debit watch
- Save
- Borrow
- Plan
- Tax
- Score history & "raise my score" plan
8Today / action inbox
Suits habit-forming weekly return visits - home is a to-do list and alerts, not a menu. Needs real data to shine, so demo data must be good.
- Today
- Next actions
- "Upload September statement"
- "R4,200/m retirement gap - see options"
- Alerts
- New debit orders
- SARS filing season
- TFSA limit nearly used
- Dashboard (exec summaries)
- Tool library
- My data
9Calendar & tax year
Suits planners and seasonal traffic (February budget speech, July-October filing). Time is the navigation; tools appear when they matter.
- Home - this month
- This month
- Budget vs actual · Debit watch
- Tax year (Mar-Feb)
- Feb: budget speech → new PAYE tables
- Mar: TFSA allowance resets
- Jul-Oct: filing season
- Annual review
- Year in money · Score change
- Long horizon
- Retirement · Bond term · Debt-free date
10Learn-then-do (content hub)
Suits Google traffic and trust-building - guides answer the search query, then embed the live calculator. Most SEO, slowest to feel like an app.
- Home - popular guides + tools
- Guides
- Two-pot explained (+ calculator)
- How PAYE works (+ calculator)
- How much bond can I afford?
- TFSA rules in plain English
- Calculators A-Z
- My saved resultsguest session
- Glossary
- Newsletter